Walking into an Aveda Experience Center or salon has always been unique. Along with products and services, we have long provided free stress-relieving rituals, skin treatments, consumer education, and multiple sensory stimuli, including beautiful sights, sounds and, of course, aromas. Today, we’re proud to announce our latest evolution:
“a new retail concept built around experiences rather than commerce,” says Marianne Knutson, Senior Vice President of Global Marketing at Aveda, (though, don’t worry, you’ll still be able to find and buy your favorite Aveda products in store).
The global launch of the stunning new design, led by Aveda Senior Vice President & Global Creative Director, Antoinette Beenders, will be at NorthPark Center in Dallas, Texas, and later this month in Southdale Center in Edina, Minnesota, and Park Meadows in Lone Tree, Colorado.