Aveda European Technical Hair Specialist
Jo has been part of the Aveda European Education team since 2002.
She is a dynamic artist who travels the world teaching classes,
publishing editorial work, and working backstage at photo shoots,
film sets and fashion shows.
FAVORITE AVEDA COLLECTION:
I love Culture Clash Spring/Summer 2014 because it was about customs, traditions and fashion; all the things I love. I will always remember doing this shoot in London with Antoinette Beenders and the Global Artistic Team. It was an amazing experience.
THREE AVEDA ARTISTS YOU WANT TO HAVE DINNER WITH:
Ian Michael Black, Ricardo Dinis and Bea Watson because they are all my dear friends. We have worked together for a long time and they always make me laugh.
WHY THE BEAUTY INDUSTRY?
The industry has allowed me to have a creative outlet and work photo shoots, hair shows, short films - all the things I love to do. I also love to collaborate with other creative people - that really inspires me.